Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number. (visitbritain.org).

BTEC nationals have been a recognised vocational qualification for over thirty years respected and accepted by industry and universities.

Pearson Education Limited 2018 state that “YouGov research, show that 62 percent of the large companies have recruited employees with BTEC qualifications.” They cite that 100 000 BTEC students apply and are accepted by universities for relevant degree programmes.

The BTEC L3 National Extended Certificate in Travel and Tourism is equivalent in size to one A Level.

This qualification is designed to support learners who are interested in learning about the travel and tourism industry alongside other fields of study, with a view to progressing to a wide range of higher education courses, not necessarily in travel and tourism- related subjects. The qualification is designed to be taken as part of a programme of study that includes other appropriate BTEC Nationals or A Levels. All universities accept BTEC Extended Diploma and they carry the same UCAS grades as traditional A level courses.

Subject Requirements

Entry requirements: 4 in Humanities and English

Teacher Contact: Miss C Miller

Course Content

Year 12 Unit One. The World of Travel & Tourism

This unit covers the key components of the Travel and Tourism industry, using data to analyse key trends and their impact on one of the fastest growing industries in the UK.

• Types of travel and tourism.
• Travel and tourism organisations, their roles and the products and services offered to customers.
• The importance and scale of the travel & tourism industry.
• Factors affecting the travel & tourism industry

Assessment : Written exam 1.5 hours (75 marks)

The exam will be sat January of year 12.

 

Year 12 Unit Three. Principles of Marketing in Travel & Tourism

Students will develop a marketing plan for a new product or service for use by a travel and tourism organisation to attract and engage customers.

Two travel and tourism organisations must be chosen, a transport and another type of provider for example, tour operator, attraction, hotel.

• Explore the importance of meeting customer needs
• Examine the impact of marketing activities
• Develop a marketing plan using research data
• Investigate how the marketing plan meets the industry and customer needs.

 

Assessment : Internally assessed and externally verified assignment.

(Year 12 50% is externally assessed)

 

YEAR 13 Unit Two. Global Destinations 

Students will start this module at the end of year 12 and may have summer work to ensure they can complete the January assessment.

Students will investigate and analyse the features and appeal of global destinations taking into account travel planning, trends and factors that affect the popularity of global destinations.

• Global geographical awareness, location and features of destinations.
• Travel options and accessibility.
• Travel planning and meeting customer needs.
• Consumer trends and factors effecting popularity of destination.
• Political, environmental, climate and disasters effect on popularity.
• Factors affecting the changing popularity and appeal of a destination.

Assessment 3.0 hours (60 marks)

Students are given pre-released information two weeks prior to assessment to carry out research. This will be sat in January of year 13.

Students are then given a three hour session to complete a set task that will assess their ability to explain features of destinations and recommend suitability for customer needs. In addition students will also assess travel plans and justify how customer needs are met evaluating the appeal of destinations.

 

Year 13 Unit 9. Visitor Attractions

Students analyse and investigate the nature and role of built and natural attractions, their commercial success and appeal, responses to visitor needs and importance of delivering a memorable visitor experience.

• Investigate the nature, role and appeal of attractions.
• Examine how diverse visitor needs are met.
• Explore how attractions respond to competition and measure success and appeal.

 

Assessment: Internally assessed and externally verified assignment.

This will be completed by April of year 13, therefore ensuring the whole course is complete and verified prior to other A level examinations.

Exam Board: Pearson. Course Code 601/9023/1

Leading to a career in:

• Travel Industry
• Tour Operations
• Event Management
• Marketing

This subject goes well with:

• Business
• Geography
• English Language